” And while he name-drops designers in his lyrics, it’s the labels he was wearing back in the day that give him the street cred. I used to buy Jordans and Nike and Tommy. “Before my dad went to jail, I used to get a good allowance. After all, he’s been doing his research since he was kid. Say what you want about A$AP, but the man knows his stuff. Although we were still feeling the effects of a few too many Belvedere vodka-somethings at the party we co-hosted with him the night before, we were eager to get some one-on-one time and get to know the real man behind the flashy grillz and braids.
Decked out in a crisp double-breasted Saint Laurent Paris blazer, fresh off the runway, mind you, A$AP was friendly, warm, and down-to-earth. We sat down with the rap genius at Soho House Toronto. It’s just one of those things that I’m into.
“Fashion is almost like a religion, for me at least… I get it, I identify with it. I just know what I know,” the rapper told us. “But helping Klarna create a space for people to discover their own style is more of the consulting and curation I’ve been a part of in fashion for years.A$AP Rocky is no “Fashion Killa.” In fact, he’s more of a walking, talking, wearing fashion encyclopedia…but he’s too modest to cop to it. “It’s not for me to decide what people should wear or how they should wear it,” said Rocky in a press release, seemingly forgetting that he had chosen these items himself. Vintage jawns - Now, the platform can also help consumers shop Rocky’s vintage capsule, which includes retro designs from Chanel, Fendi, Tommy Hilfiger, and Jean Paul Gaultier with prices ranging from $4,452 to as little as $16. The rapper labeled Klarna as a “layaway plan” on a global scale.“It’s a radical way to approach the crediting system,” Rocky said to Forbes. Motivated by his experience growing up in Harlem, New York, Rocky addressed the difficulties in making payments for people from low-income backgrounds as they pay for student loans with interest. Known for its “buy now, pay later” model, the shopping service allows consumers to split their total payment into four more digestible payments, making any desirable piece more attainable. Now, he’s created a vintage capsule that you can shop to get the look yourself - and most pieces are decently affordable, thanks to the rapper’s partnership with Klarna. His effortlessly refined style has put him everywhere from best-dressed lists to Gucci campaigns - GQ even labeled Rocky as “rap’s fashion darling.” A$AP doesn’t just wear the most hyped pieces either: Most of his recent looks seamlessly blend high-end designer pieces with vintage goods. Over the past few years, A$AP Rocky has established himself not only as a superior artist but a fashion icon.
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